Appendix for: Product Differentiation and Mergers in the Carbonated Soft Drink Industry
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منابع مشابه
Product Differentiation and Mergers in the Carbonated Soft Drink Industry
I simulate the competitive impact of several soft drink mergers from the 1980s on equilibrium prices and quantities. An unusual feature of soft drink demand is that, at the individual purchase level, households regularly select a variety of soft drink products. Specifically, on a given trip households may select multiple soft drink products and multiple units of each. A concern is that using a ...
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